Why Should Hotels Make an Effort to Go Green?

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Businesses all over the world are becoming involved in the global push toward sustainability, and this certainly includes hotels. Green and eco-friendly traveling is a growing trend in multiple demographics, and knowing why it’s important to go green is just as important as doing so. Here are just a few reasons all hotels should join the global sustainability movement.

Passionate Cause/Brand Awareness
First, it’s important to recognize the growing level of awareness that many consumers are exhibiting as they choose brands to support and endorse. A 2017 Unilever study found that 33% of consumers, or one in three, prefer to choose brands that support social or environmental causes, and global sustainability is an environmental cause that affects everybody. Furthermore, experts say this can contribute to overall brand awareness.

“Going green can significantly boost brand awareness. Green travel goes hand in hand with various awards and recognitions. And you know who pays attention to those types of awards? Business travelers who have their own environmental policies,” writes Camilla Hallstrom on HermesThemes.

Financially Advantageous
It may sound surprising, but there are actually financial benefits that come with investing in sustainable solutions. In fact, a 2017 Unilever study found that there is a $1 trillion market opportunity for brands that can effectively communicate their product’s or company’s sustainability benefits. Not only that, but the concept of eco-friendliness in and of itself is intended to save resources, which saves on financial costs as well. This is particularly the case when it comes to sustainability efforts that save on utilities, like water and electricity.

About 81% of travelers feel it’s important for properties and accommodations to implement eco-friendly practices. If you’re ready to start down the road to eco-friendly hospitality, a great place to start is in your hotel’s lobby. The design of a company’s lobby is important since it’s typically the first thing visitors see when they enter the building. With that in mind, consider investing in ceramic slabs for sale that are both elegant and sustainable. Any type of natural stone for sale is a durable and long-lasting addition to hotel lobby decor. For more information about ceramic slabs for sale, contact Ceramic Matrix.